Advanced Digital Inc

First Impressions: Visual Presentation

Welcome to part one of our three-part series here at Advanced Digital in which we will go over three key components to make sure you and your website are making not only a great first impression, but a lasting impression that will keep your customers coming back to your website.

By nature, many of us are very visual people. Much like when meeting someone in person face-to-face for the first time, your first impression will stem from things based on their appearance. Are their clothes wrinkled? Do they have a nice smile? What’s their body language like? These very same knee-jerk judgments are made when visiting a site for the first time. Is the font easy to read? Are the photos pixelated? Can people immediately tell what your brand is based on your homepage graphics alone?

It is with these things in mind, and knowing how human nature works, that it is of the utmost importance to invest in solid web design. If the overall aesthetic of your website looks dated, overwhelming, or of poor quality – the same impressions will be projected onto your business’ services or products. It is as they say in the foodie-world, “you eat with your eyes first.” If your web design is professional, clean, and essentially aesthetically pleasing a user is more likely to feel confident in your brand.

Key Components To Keep in Mind

Some key components to keep in mind when it comes to your visual presentation of your website:

  • Is your website clean, easy to read and navigate? Potential customers should be able to find things easily. If your website is cluttered, hard to read and hard to navigate, they could leave your website and find a similar product with one of your competitors.
  • Are the fonts you’re using compatible across platforms? It is important to consider the users on your website. You may have a font such as Wolf in the City installed and set for your page headers, but there are potential customers that will see a different font if it isn’t installed. If you’re looking for fonts that will stand out and grab the attention of your customers, we recommend using Google Fonts. The font library has over 700 fonts with multiple styles to choose from (handwritten, display, serif, etc.).
  • Do you have images on your pages? Let’s face it, your customers are going to skim the content of your website. If you can communicate your services with images, you’ll be able to keep their attention and keep them on your website. We can’t forget about SEO, although images are important to keep your customers, you will need to support them with text and descriptions for the search engines.

So… what is your website’s visual presentation communicating to your potential clients?Subscribe to our blog so you can keep up to date with all of our future blog posts, including part two of this series where we go over: content and what role that plays in a user’s first impression.

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