Advanced Digital Inc

First Impressions: Usability

Chances are your website provides customers a first impression of your business. Is the website clean and organized? Can products or services be found easily? Many of us are visual people and you form an opinion of a company from what you see first. For example, if an e-commerce website is unorganized and the website looks outdated, you will probably go elsewhere for the same product. The messy layout and outdated look is going to lead you to believe the company is old, the factory is disorganized and it may take you longer than you want to receive your item.

When your potential customers come to your site, they essentially want everything laid out for them above the fold. Much like when eating at a buffet, you’d like everything set out before you so you are able to pick and choose what you would like. Put simply, the easier you make navigating your website, the lower your bounce rate and higher your conversation rate.

Key Components To Keep in Mind

Some key components to keep in mind when it comes to the usability of your website:

Is your website user friendly and attracting potential customers?

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