As mentioned in our “Social Media’s Importance in Your Business” article, social media allows you to expand your audience, improve customer service, establish trust with customers and increase your organic search engine rankings. As social media becomes increasingly important for business, you may be trying to decide which platform is the best for you. While it is important to cultivate as many avenues for customer engagement as possible, it is even more important to start with the platform(s) that would most align with your business needs.
Facebook: By using Facebook your company is able to answer any questions via messages or comments. As an incentive, you may offer specials for users that like your page or provide reviews. Users tend to use Facebook to look up a company and will follow brands they’re loyal to. Facebook now allows the ability to leave up to 5-star reviews which many use when doing their research for a certain product or service.
Twitter: Twitter allows you to offer easy customer support (in 140 characters or less) or via direct messages. Stay up to date on specific trends in the industry and drive traffic to specific pages on you website. Don’t let the limited character count sway you from not using this platform. Utilizing url link shortners (such as bit.ly or goo.gl) allows you to save on character count space.
G+: Before Google+ for businesses, Google Places was extremely limited on what you would be able to do. The days of only being able to add business hours, categories, contact information and location are long over. With Google+, businesses are able to add photos of their business, services, products and location. Reviews left by customers are not able to be removed, however you can reply to them which would show other potential customers that you are involved in your customer service.
LinkedIn: This platform is mostly for business to business services. With LinkedIn your business is able to improve its reputation, create visibility to businesses and generate leads.
Instagram: Instagram is perfect for businesses selling products or services by using photos. While building your portfolio with photos or videos (up to 60 seconds), create your own brand hashtags and engage with your following. Tip: Add your hashtags in the first comment of your post and keep your photo descriptions clutter-free!
For more information on this topic, read our post on why social media is important to your business. And follow us on our social media to keep up to date with our newest content!
Companies using social media to connect with potential customers is becoming increasingly popular. Small and large companies are able to reach an increased number of people by sharing a tweet, Facebook post or an Instagram photo.
Improve Customer Service
Having a consistent and positive relationship with your customers plays an important role in having their repeat business. Google+ and Facebook allow consumers to leave reviews, which can be responded to easily. Many believe that you get a better look into a company’s customer service based on not only how but as well as how often a business interacts with their client base on Facebook, Twitter, Instagram, G+, etc. Ensure you are replying to users in a timely fashion, as well as in a professional – but engaging – demeanor, much like you would if you were interacting with them in person.
Expand Your Audience
The sharing of content, likes and follows show that consumers trust your business and services. Much like your website has no “closing hours” and can be accessed at any time of day, your social media profiles are set up the same way. Utilizing hashtags is a great way to expand your audience. By applying relevant hashtags to your posts, you’re increasing the probability of customers finding your services while searching. Customers are able to learn more about your business and your brand at any time, on any day. Your business’ brand representation should be consistent on both social media platforms as well as your website.
Increase Organic Search Engine Rankings
Not only are your social media pages encouraging external links to your website, but it also helps you gain authority in the eyes of search engines. If the content you’re adding is original and useful, it will increase engagement and show that your business is trusted by consumers. Google’s most recent algorithm now makes it so that all likes, shares, favorites and replies count towards the increased authority of your website providing of the interactions are genuine and not bought through proxies.
Establish Trust with Consumers
Studies show that 7 out of 10 consumers prefer to do business with a company that has a presence on social media. As social media has become such a staple in our every day life, it is understandable that consumers would want to do business with a company that is up to date with current trends and likely making them more accessible. Reviews on your pages, likes and shares on any platform show potential customers you can be trusted with your services due to the nature of the full transparency that comes with social media.
With over 78% of of Americans having social media profiles, it is important for businesses to utilize the marketing opportunities platforms offer.