Client Testimonial: EISTrading

We recently completed a project with EIS Trading. This is what they had to say about their experience with the Advanced Digital team.

We would personally like to send our appreciation to the founder and CEO and the lead programmer/team manager for their professionalism and credibility. Our company came to Advanced Digital, Inc after being 60 days behind schedule from another company for the construction of our website, in which we were losing a significant profit.

Upon our first meeting, we proposed a deadline of two weeks to complete the website from scratch. Advanced Digital, Inc was not only able to complete our website five days early, but also did so at a rate that was far more competitive than our previous developer. This alone was impressive, and we are grateful for the recognition of our urgency. Most importantly, communication was never an issue. During the process of construction, there was never a moment in which [the founder/CEO] did not answer his phone for assistance or return our call within a couple hours. Additionally, we were given frequent updates from [the team], never once feeling uninformed.

Upon completion of the website, we were given detailed training on how to use our website as well as digital copies of any important information. Advanced Digital promptly finished any last minute changes we wanted to make after testing, ensuring that we were fully satisfied with our product.

Ultimately, we felt that Advanced Digital was honest, fair priced, and went far above and beyond our expectations to ensure satisfaction of our needs. We would not hesitate to recommend Advanced Digital, Inc and we give them Five Stars.

We value our customers and want them to have a positive customer service experience with our team. We thank the EIS Trading team for taking the time to leave such a positive review!

To Hero or Not to Hero…

Over time we’ve had websites go from content fitting within an 800px wide box, to 1284px or 1400px, to responsive programming that allows a website to be viewed fluidly across all platforms, no matter the screensize. One of the largest trends in 2017 is the usage of extra-large images, known as hero images. Bold graphics that draw attention from a customer right away and informs them of your website’s mission.

How do you get the most out of your hero image?

Your hero image is the first thing users will see when browsing your website. It is important the image is relevant to your services or brand. If your image does not communicate this easily, visitors will be left confused.

In our Phoenix Pool Services design, we chose to go with a hero-sized video showing someone jumping into a shimmering pool. This allows the customer to visualize their own pool with sparkling water and jumping right in.

Another client of ours, Bella’s Lawn Care, has a hero image of grass, dirt and a small plant with roots. Communicating your business with a hero image is easily accomplished by choosing the right photos.

When browsing our client’s websites, you can easily tell Phoenix Pool Services provides pool cleaning and maintenance services to customers, while Bella’s Lawn Care offers landscaping, lawn care and landscape design.

Adding a touch of your brand’s colors on the images is beneficial as well.

Break Hero Images Down

Does your hero image serve a purpose?

If you’re trying to sell a product, show your product in a real setting with the hero image. Display how a customer would use your product.

Does your hero image support your overall design?

Your hero image shouldn’t stand out like a sore thumb. It should fit seamlessly into your overall website’s design. It is okay to invoke emotion or action – after all, that’s how business’ gain new customers.

Is your hero image relevant to your business?

As mentioned previously, communicating your brand’s service or mission is a key element of choosing your hero image. Be selective. Use resources such as Pexel or Dreamstime for stunning stock photos.

Does it fit within a responsive design?

Resizing your image to mobile devices is important. Whether you’re creating breaking points with cropped images or simply resizing to fit a specific screen size, there are multiple ways to make sure your images are clear on any platform.

With hero images, you are able to create stunning websites that communicate your brand, services or mission with ease. Contact us to begin your website design journey.

Search Engine Optimization for a Small Business

Taking the plunge and opening your small business can be extremely tough and time-consuming. A large number of businesses fail within the first year or struggle to make it to the 5-year mark. How do you avoid being one of those statistics and succeed with your business?

Search engine optimization will help you climb above your competitors in organic, paid and local search results. One struggle a small business has includes finding funding to correctly market themselves to bring new and repeat customers. When search engine optimization is done correctly, the visibility of your website will increase leading to your return on investment.

So.. What is Search Engine Optimization?

Search engine optimization is the process of getting your website ranked organically for specific keyword terms, by combining tasks such as: market research, keyword research, content creation, link building, etc.

Our SEO specialists work closely with all of our clients determining the right path for their business. We factor in your location, industry and overall business goals.

A few questions we ask:

losing potential customers to competition?
Is your website mobile ready?: One of the key factors in organic listings is the responsive programming of your website. Search engines want all of your website’s information readily available to users. The SEO industry is constantly changing; just a few years ago, websites had subdomains specific for mobile browsers.

Do you have unique and valuable content?: Our team and in-house content writers will create fresh content on a regular basis.

Has on-page SEO been previously completed; should changes be made?: Title tags, descriptions, and internal linking are all extremely important aspects of the on-page SEO process.

Are you listed on relevant directories and social media platforms?: That’s right! Social media is a key element to your organic rankings. Not only do likes, shares and interaction lead to an increase in visibility, but it also builds credibility with your business.

Is your business credible?: Directories and social platforms open a path to build your business’ credibility. Reviews, testimonials, photos, etc. help encourage search engines as well as other customers.

The Advanced Digital team takes into consideration a business’ budget, competition and how quickly our clients want to see results. For quick responses, we will recommend a great Pay-Per-Click campaign by our certified Adwords specialist, as well as taking the time to increase your organic search result rankings with time and constant effort.

Call or contact us today to get started!

Summer Website Inspiration

Whether it is the new season, other websites, print advertisements our team of web designers get inspiration from everywhere! The first day of summer is just around the corner and the weather in Niceville, Florida is causing everyone to head out to the beach.

Imagine a website with a palette of colors filled with cream, emerald-green, navy, peach and coral. Now imagine a website of primary blue, red, black and white. The beach-themed palette would be perfect for a coastal business, vacation property, or community. Meanwhile, the primary color palette website would be perfect for a corporate business.

Consumers want a great web experience and something that is eye-catching if they are going to spend money. You want to make them feel positive about spending money and not making them feel disappointed in the process of purchasing a product or service.

This is where the all the colors and the liveliness come into play on your website. When a user comes to your website for the first time, they want to be impressed with how your website looks and functions. You want the site to pop out and be remembered and never forgotten. Let’s take a car for example driving down the car. You see 2 cars driving, one is dusty and black and the other is red, sleek and shiny. You will be drawn more than likely to the red car first because it’s brighter and not a dark color like black. That’s how you would want your website.

It is important your website is attractive to the eyes. Instead of making a website just black and white, use a color palette that works with your industry or business. The website should have inspiration and character if you want to attract the users to your site.

Are you looking for inspiration? View some of our sites that we have on display in our portfolio or browse our Instagram!

Why is User Experience Important?

User experience is key to keeping good traffic flow and to make sure the users spend more than just a minute on your website. Websites should be a place for users to feel welcomed, comfortable and find valuable information about your business and services. Four questions that you should ask yourself are as follows:

  • Does my website load quickly?
  • Do I have good responsive design?
  • Do I have redirects or redirect loops?
  • Is my site aesthetically pleasing?

How Quickly Does Your Website Load?

Having a website that loads quickly from the point the link to your website is clicked to the point at which it loads, is a very important factor to keeping positive user experience. Studies have shown that if a websites loads slower than 3 seconds, you could have up to 40% of the users abandon your website.

Search engines will actually penalize your organic search result rankings if users are bouncing from your website to others will more valuable and relevant information.

There are many reasons you may have a slow load time. One of those reasons would be that your website could have un-optimized images. It is important to optimize any image to get rid of the extra data that might be contained within the image file; be sure you’re using the right image-type (JPG, PNG, GIF, etc.). Additionally, a slow loading speed could be because of excessive JavaScript and CSS files that can be condensed. Some of our favorite recommended plugins to install on the content management system, WordPress, are Scripts to Footer, Minify JS and Super Cache. Read our post discussing the Do’s and Don’ts of Images.

Do You Have Good Responsive Design?

Responsive design is defined as having a website design that will automatically fit the screen of any device that the user is using, whether it is a laptop, iPad, Smart Phone, etc. According to some studies, 2.87 billion people are currently using a smart phone. Many users enjoy having the freedom to view websites on their phone. If a website is not mobile friendly, the user then has to zoom in to read information about the services your business provides. Without a responsive website, you may find your bounce rate has increased and your organic rankings have decreased. Overall, it is important to have a website that will be user-friendly on any device and not just on a computer screen or smart phone screen.

Do You Have Redirects?

Redirects can have a negative impact on websites but they could also have a positive impact. When a user clicks on a link, they expect to be on the same website that the link displayed and not redirected elsewhere. Redirects could be positive as well if it is an updated version of the previously existing page. If you’re redirecting to another website, adding a notice to explain the reason for the redirect could help the user.

Is Your Site Appealing To The Eye?

Having a site that is visually appealing will enhance user experience. You want the user to remember how it looks and trust your business. The majority of users tend to choose a more appealing design over any bland, neutral or outdated design. An appealing website could also convey emotions. As the saying goes, “A picture is worth a thousand words.” With images on your website, you can trigger many different emotions such happiness or even sadness. Memories could also be triggered and the user would remember the website that awoke those memories that were pleasing. Read our post about color psychology.

The users of your website should feel comfortable and be able to trust your business’ website. A responsive, appealing and quickly loading website with any required redirects will provide your users with a great user experience.

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