SEO Resource Spotlight: About Moz

Moz, first created in 2004, is a vital tool to many search engine optimization companies much like ours. By 2009, Moz exceeded over 5,000 monthly subscribers and worked their way to hitting the Inc. 500 list in 2010. For over 10 years, Moz has become one of the leading SEO tools, although the analytics part of this tool did not become available to subscribers until 2013. Moz provides analysts with many tools from analytics tracking, keyword ranking monitoring, on-page grader and more. Our team finds Moz to be an integral part of our team’s daily optimization process.

What’s First?

Each Moz campaign is linked to a Analytics profile, we are able to begin ranking, link tracking and watch search traffic. Additionally, adding a competitor also gives us an insight on rankings and search visibility.

One of the main tools we use is “Site Crawl”, which allows us to find and solve website issues, including duplicate content, page titles and pages resulting in not found errors. Based off these reports you can shorten title tags, fix duplicate content and descriptions and find those pesky 404 errors you may not of even realized were there. All of which can assist in improving your ranking if taken care of.

Join the Community

A supportive community is a positive aspect of Moz. Complete with Mozinars (webinars, which can also be watched at a later date) and a Q&A section where other Moz and industry members can assist in answering any questions you may have about search engine optimization.

By utilizing Moz, our team is able to monitor, update and report our client’s website stats on a weekly and monthly basis. This month’s blog series will focus on this resource and all the tools it offers. Moz is a staple for our team and we are sure by the end of this blog series, it will be for you as well. Subscribe to our blog and follow us on social media to keep up with our future posts!

Do you have a favorite Moz tool? Let us know in the comments below!

Happy Holidays from Advanced Digital!

Additional Blog Posts

Happy Holidays From Our Team to Yours!

Flashback Friday: First Impressions Series

Our team frequently creates blog series, ranging from First Impressions, Back to Basics (the basics of web design or search engine optimization), to our current series, 12 Days of Christmas.

In our First Impressions series, we discussed content, usability and visual presentation. Take a look back on these posts and keep an eye out on our blog in 2017 for more series!

First Impressions Introduction
First Impressions Visual Presentationa> The visual presentation of your website can convert potential customers or send them looking for your services elsewhere. Our team offers tips to help the presentation of your website to users.
First Impressions Usability Accessibility, loading time and errors are all important factors in the usability of your website.
First Impressions Content We’ve all heard the phrase, “Content is king,” but what does your content say about your company? Content should be professionally written, proof-read and have a voice. We offer a few tips that will help with search engine optimization as well.

As we’re nearing the end of our 12 Days of Christmas series, we look forward to creating more series in 2017 and offering additional information to the web design and search engine optimization industries. Stay tuned to our blog, follow us on Facebook, Instagram and Twitter to keep up to date on all of the latest posts and fun things our team takes part in.

Client & Service Highlight

pool-tech-proOur team would like to welcome one of our newest search engine optimization clients, Pool Tech Pro! Pool Tech Pro is a pool cleaning, pool repair and maintenance service provider to the Gulf Coast area, from Destin to Pensacola.

What Our Clients Can Expect

Our first month is a benchmark for future months. Our team begins the process with an evaluation, ensuring we gather as much information as possible. Next, we’ll begin to make changes to their website’s title tags, descriptions, inner-page’s linking structure and more! Our work doesn’t stop there. Our team then submits our client’s website to search directories, creates a Google+ page, social media pages and submits a sitemap to Webmaster Tools.  There are many puzzle pieces to search engine optimization and this is just the tip of the iceberg! All of these first month’s efforts are to begin the process of increasing your website’s SEO ranking. With these set in place, future months can then be compared to this first month’s results.

If you’re looking for search engine optimization services, Advanced Digital, Inc’s team is here to assist you. Give us a call, send us an email or contact us on our live chat with any questions.

About the Statistics Platform, Google Analytics

Google Analytics is a platform offered by Google to track and report all of your website’s traffic. After launching in 2005, Google Analytics is the most widely used analytics service for the web on the internet. Webmasters are able to add an asynchronous tracking code to the header of the website; you are able to view all stats in real-time as well as data collected over the period of time the tracking code is added to the website. Additionally, this platform has been integrated with AdWords and Webmaster Tools to allow for seamless tracking of statistics.

Research and Statistics Google Analytics Offers

Google Analytics Goals

Setting up goals allows a webmaster to assign a value to a specific action. For example, a user navigating to a specific page, filling out a contact form or spending a certain amount of time on the website.

Demographics and Interests

In order to enable this feature, the analytics profile should be integrated with Google Webmaster Tools. By enabling this feature you’re able to break down interests of your users. This information is important to the marketing research of a company. Is your website being viewed by the audience you’re looking for?


Breaking down the geography is important to your business’ advertising and marketing plan. It is important to know where your users are visiting from; is the marketing team hitting the right cities? Or maybe there is another city to look into for branching your business out.

Landing Page & User Flow

Do you ever wonder what pages users are navigating to after landing on a specific page? Google Analytics doesn’t limit the tracking information for how users are navigating your website. By evaluating your top landing pages, you can add calls to action to make a conversion, or make changes to ensure users stay on your website.

Keyword Queries

This feature also require Webmaster Tools integration. An important aspect of search engine optimization is keyword research. With the queries (Acquisition > Search Console > Queries) you’re able to view the phrases users are searching to find your website amongst the search results.

Begin with Advanced Digital, Inc.

Google Analytics is used on thousands of websites across the web. With easy access to stats, you’re able to evaluate, edit and test the performance of the pages and research the users navigating the pages.

If you need search engine optimization services, we are located in Destin, FL and all of our services are completed in-house. You’ll work closely with our team of analysts, programmers and designers to achieve the goals of your business. Give us a call today to begin!

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