Flashback Friday: First Impressions Series

Our team frequently creates blog series, ranging from First Impressions, Back to Basics (the basics of web design or search engine optimization), to our current series, 12 Days of Christmas.

In our First Impressions series, we discussed content, usability and visual presentation. Take a look back on these posts and keep an eye out on our blog in 2017 for more series!

First Impressions Introduction
First Impressions Visual Presentationa> The visual presentation of your website can convert potential customers or send them looking for your services elsewhere. Our team offers tips to help the presentation of your website to users.
First Impressions Usability Accessibility, loading time and errors are all important factors in the usability of your website.
First Impressions Content We’ve all heard the phrase, “Content is king,” but what does your content say about your company? Content should be professionally written, proof-read and have a voice. We offer a few tips that will help with search engine optimization as well.

As we’re nearing the end of our 12 Days of Christmas series, we look forward to creating more series in 2017 and offering additional information to the web design and search engine optimization industries. Stay tuned to our blog, follow us on Facebook, Instagram and Twitter to keep up to date on all of the latest posts and fun things our team takes part in.

Client & Service Highlight

pool-tech-proOur team would like to welcome one of our newest search engine optimization clients, Pool Tech Pro! Pool Tech Pro is a pool cleaning, pool repair and maintenance service provider to the Gulf Coast area, from Destin to Pensacola.

What Our Clients Can Expect

Our first month is a benchmark for future months. Our team begins the process with an evaluation, ensuring we gather as much information as possible. Next, we’ll begin to make changes to their website’s title tags, descriptions, inner-page’s linking structure and more! Our work doesn’t stop there. Our team then submits our client’s website to search directories, creates a Google+ page, social media pages and submits a sitemap to Webmaster Tools.  There are many puzzle pieces to search engine optimization and this is just the tip of the iceberg! All of these first month’s efforts are to begin the process of increasing your website’s SEO ranking. With these set in place, future months can then be compared to this first month’s results.

If you’re looking for search engine optimization services, Advanced Digital, Inc’s team is here to assist you. Give us a call, send us an email or contact us on our live chat with any questions.

About the Statistics Platform, Google Analytics

Google Analytics is a platform offered by Google to track and report all of your website’s traffic. After launching in 2005, Google Analytics is the most widely used analytics service for the web on the internet. Webmasters are able to add an asynchronous tracking code to the header of the website; you are able to view all stats in real-time as well as data collected over the period of time the tracking code is added to the website. Additionally, this platform has been integrated with AdWords and Webmaster Tools to allow for seamless tracking of statistics.

Research and Statistics Google Analytics Offers

Google Analytics Goals

Setting up goals allows a webmaster to assign a value to a specific action. For example, a user navigating to a specific page, filling out a contact form or spending a certain amount of time on the website.

Demographics and Interests

In order to enable this feature, the analytics profile should be integrated with Google Webmaster Tools. By enabling this feature you’re able to break down interests of your users. This information is important to the marketing research of a company. Is your website being viewed by the audience you’re looking for?


Breaking down the geography is important to your business’ advertising and marketing plan. It is important to know where your users are visiting from; is the marketing team hitting the right cities? Or maybe there is another city to look into for branching your business out.

Landing Page & User Flow

Do you ever wonder what pages users are navigating to after landing on a specific page? Google Analytics doesn’t limit the tracking information for how users are navigating your website. By evaluating your top landing pages, you can add calls to action to make a conversion, or make changes to ensure users stay on your website.

Keyword Queries

This feature also require Webmaster Tools integration. An important aspect of search engine optimization is keyword research. With the queries (Acquisition > Search Console > Queries) you’re able to view the phrases users are searching to find your website amongst the search results.

Begin with Advanced Digital, Inc.

Google Analytics is used on thousands of websites across the web. With easy access to stats, you’re able to evaluate, edit and test the performance of the pages and research the users navigating the pages.

If you need search engine optimization services, we are located in Destin, FL and all of our services are completed in-house. You’ll work closely with our team of analysts, programmers and designers to achieve the goals of your business. Give us a call today to begin!

10 Favorite Resources

As 2016 is quickly coming to an end, the Advanced Digital Inc. Team thought we’d share with you our Top 10 favorite resources of the year. These range from specific articles that spoke to us, to tools that helped us create some of our web design projects this year and achieve our search engine optimization goals.

1.) Smashing Magazine’s post from August 17th Photoshop Etiquette For Responsive Web Design is one of our favorite articles from 2016! For almost 10 years, Smashing Magazine has provided quality articles and resources for programmers and designers.

2.) Dreamstime is one of the many stock photo resources our team uses. Conveniently, customers are able to either purchase subscription packages or pay by the photo.

3.) By using Lynda, our team is able to expand their knowledge, learn additional skills. As SEO is constantly evolving and there are many layers involved in it, it is important to keep on top of skill-sets.

4.) We all have our routines and our Friday’s usually start off with a White Board Friday video from Moz and a cup of coffee. Each video is packed with great tips for our search engine optimization team. One of our favorites is 8 Rules for Choosing a Domain Name.

5.) Keyword research is a large part of search engine optimization and one of our favorite tools to use to help with this is, Google Keyword Planner. If you’re planning on running an Adwords Campaign, all of your keywords can be saved to use at a later date.

6.) With over 1,000 fonts to choose from, Google Fonts make choosing fonts and pairings easy for all of our web design projects.

7.) Adobe Color has analogous, monochromatic, triad, complementary, compound, shades and custom rules available. Easily create a custom color palette for your design or marketing materials. Check out our blog post from October on Color Psychology!

8.) GetHub is a large depository for programmers. The open source community allows programmers to contribute their skills, follow other projects and more.

9.) Bootstrap is our favorite way to program responsive websites for all of our clients. The easy framework is set up with 12 columns that collapse for tablets and mobile devices.

10.) Lastly, WordPress is our choice for a content management system. With 1,000’s of plugins and themes available, this content management system is customizable to any business and is perfect for our clients.

Do you have a favorite resource? Let us know in the comments below and be sure to follow us on social media!

The Benefits of Blog Commenting

A blog is a great way to create content, build a following, share relevant information for a business’s industry and create link building opportunities. You should not just stop at creating the content, by commenting on blogs in the industry, it allows you spread your business name and establish your business as a leader in your industry and more!

The Benefits of Commenting on Blogs

Credibility – Posting knowledgeable comments on blogs can help create a credible name for your business. Comments similar to, “Great post, keep it up.” could damage your name instead of help. Comments should spark a conversation, so add to the key points of a blog post.

Visibility and Exposure – After leaving comments on blogs, you may notice an increase of traffic on your own website. Commenting consistently on fellow industry blog posts, you present the image of being engaged in your industry out side of your own company. For many, this would read as your company valuing customer service and genuinely showing a passion for what you do.

Creates Opportunities – Once you have established yourself as a leader in your industry, you may find you have guest blogging opportunities. It is important that your guest post has valuable information and does not read like an advertisement. Add calls to action to follow you on social media platforms and leave comments on the post.

Increases Traffic – Becoming a credible leader in your industry, increasing your visibility and exposure, and taking advantage of guest blogging opportunities, you’ll find the traffic of your website and social follows have increased.

Let us know in the comments if there are additional benefits you experience after commenting on blog posts. Follow us on social media for additional holiday fun this December!

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