First impressions are often lasting impressions. If you’re meeting a potential client or customer for the first time in person, you are likely doing everything you can to present a good image. The same should hold true for your website. According to research by Missouri University of Science and Technology, it takes less than two-tenths of a second for a potential customer to form their first opinion of your brand once they’ve landed on your home page. That’s definitely not very much time. Knowing this, making not only a good first impression but a lasting one is likely at the top of your list for your business.
With June coming to an end, and us reaching the half way point of the year you are likely spending a lot of time evaluating how your company has done the first half of 2016, and what you can do for the second half. It’s with this in mind that Advanced Digital Inc. will be doing a three part series based on first impressions and how to make the best of them with your website. We will go over three key components, why they make such a difference, and overall how to best keep your potential customers on your site longer.
Subscribe to our posts by entering your email to your left and stay tuned starting July 1st, and every Monday/Wednesday/Friday next week for this series!