When creating an Adwords campaign it is important to have a specific landing page for your ad. With text ads, you can have multiple ad groups and specials running at once. So, what makes a good landing page?
First, while setting up your campaign, it is important to create the goals you’re wanting to accomplish; consider your market’s location, interests and what they’re specifically searching for. Once you have your goals set and research complete, it is time to get started on your landing page.
A bare landing page can result in fewer conversions, low quality scores and more. With that in mind, a landing page shouldn’t be overwhelmed with hoops your potential customers have to jump through. This will lead to less conversions, a higher bounce rate and ultimately, an affected AdWords campaign.
AdWords is a great tool for creating sales and doing industry target research. A landing page on your website should be non-indexed and only linked within your ads. This way you’re able to track and compare your analytics stats or conversions. As we have discussed in an earlier blog series about first impressions, visual presentation and usability play key roles when creating a landing page that yield high conversions.