Moz, first created in 2004, is a vital tool to many search engine optimization companies much like ours. By 2009, Moz exceeded over 5,000 monthly subscribers and worked their way to hitting the Inc. 500 list in 2010. For over 10 years, Moz has become one of the leading SEO tools, although the analytics part of this tool did not become available to subscribers until 2013. Moz provides analysts with many tools from analytics tracking, keyword ranking monitoring, on-page grader and more. Our team finds Moz to be an integral part of our team’s daily optimization process.
Each Moz campaign is linked to a Analytics profile, we are able to begin ranking, link tracking and watch search traffic. Additionally, adding a competitor also gives us an insight on rankings and search visibility.
One of the main tools we use is “Site Crawl”, which allows us to find and solve website issues, including duplicate content, page titles and pages resulting in not found errors. Based off these reports you can shorten title tags, fix duplicate content and descriptions and find those pesky 404 errors you may not of even realized were there. All of which can assist in improving your ranking if taken care of.
A supportive community is a positive aspect of Moz. Complete with Mozinars (webinars, which can also be watched at a later date) and a Q&A section where other Moz and industry members can assist in answering any questions you may have about search engine optimization.
By utilizing Moz, our team is able to monitor, update and report our client’s website stats on a weekly and monthly basis. This month’s blog series will focus on this resource and all the tools it offers. Moz is a staple for our team and we are sure by the end of this blog series, it will be for you as well. Subscribe to our blog and follow us on social media to keep up with our future posts!
Do you have a favorite Moz tool? Let us know in the comments below!