SEO: What is it and Why is it Important?

Search Engine Optimization | posted on May 2, 2016

SEO stands for Search Engine Optimization and basically boils down to the reason people can find your business’s website when searching keywords on search engines. Whoever is in charge of SEO for your website will run what’s called a keyword analysis to pinpoint which keywords will get your website the most foot traffic and suggest your website more frequently in internet searches. These keywords are then implemented into your website, sprinkled throughout the about page, blog posts, and so on. The better your SEO is, the more likely your website is to show up in general internet searches.

Many people think SEO is a waste of time and money―arguing that website suggestions on search engines are based on popularity and not keywords. To a certain extent, this argument holds some truth. When you type in ‘facebook’ of course the largest most successful social media platform in the world is going to be the first suggestion instead of a student directory for your local college. But if your business is small or just starting off, it is very easy for your website to get lost in the sea of more successful websites similar to yours. That where SEO comes in, targeting specific keywords to set your business apart from the rest and put your website on the frontlines of search results.

SEO can also help validate your business as a legitimate operation to people who have never heard you before. Let’s be honest with ourselves and say most of us do not get to the bottom of the first page of a google search result before we are typing something else into the search bar if we don’t immediately find what we’re looking for. Being the very first result of a search legitimizes your business to the average consumer whether they are consciously aware of it or not. The thought process is―google thinks this business is good enough to be at the top of the page, so it must be worth my time.

Search engine optimization has a lot to offer for your business and it can take your company to new levels it has not reached before. Schedule an appointment with us today to discover how your website can be optimized to appear at the top of search results and enjoy the difference it makes in the success of your business!

Leave a Reply