Website Maintenance Tips

• Choose a content management system (CMS). Our content management system of choice is WordPress, which allows us to easily update website’s pages and blog posts while managing galleries.
• Be consistent in keeping your CMS up to date. Ensure you’re consistently updated with the newest versions. By using WordPress, you’re notified when a new version is released and you’re able to update with just a few clicks!
• Keep plugins up to date & remove any plugins that aren’t in use as outdated plugins can increase the possibility of hacking. It is important to ensure the versions of plugins are compatible with your version of the content management system.
• Browse your website as a customer. Utilize an incognito window, completely logged out of your CMS and peruse your pages as if you were a potential customer. Is it easy to navigate? Any broken links? Look for things that you look for when on other websites.
• Update content frequently. Not only does this aid in the organic search engine ranking, it also gives customers – potential and existing – new things to view on your website. Tip: A great way to build fresh content is with the use of a blog. Post weekly tips, client testimonials or the latest news on your industry.
• Verify your website in Google’s Webmaster Tools. Webmaster Tools will give you an insight on broken pages, your site speed, keywords users are searching and more. This tool is vital to your website and you don’t want to miss out of information.
• As mentioned in the previous point, utilize Google Page Speed to monitor your website’s page speed and identify ways to make your site faster and more mobile-friendly. Including optimizing images, rearranging the files your website loads first, etc.
• Ensure your tokens for any social media plugins you are using are active. Periodically you may be logged out which would result in empty sections on your website. Tip: Adding share buttons on your website
• Don’t be afraid to refresh the look. New photos, new products. As times change, your website should be able to keep up. Do you have new testimonials you can add, or updated photos of new products? If customers have new things they can look forward to every time they visit your website, it shows that you care about your brand and your services.

Our team would like to welcome one of our newest search engine optimization clients, Pool Tech Pro! Pool Tech Pro is a pool cleaning, pool repair and maintenance service provider to the Gulf Coast area, from Destin to Pensacola.

What Our Clients Can Expect

Our first month is a benchmark for future months. Our team begins the process with an evaluation, ensuring we gather as much information as possible. Next, we’ll begin to make changes to their website’s title tags, descriptions, inner-page’s linking structure and more! Our work doesn’t stop there. Our team then submits our client’s website to search directories, creates a Google+ page, social media pages and submits a sitemap to Webmaster Tools.  There are many puzzle pieces to search engine optimization and this is just the tip of the iceberg! All of these first month’s efforts are to begin the process of increasing your website’s SEO ranking. With these set in place, future months can then be compared to this first month’s results.

If you’re looking for search engine optimization services, Advanced Digital, Inc’s team is here to assist you. Give us a call, send us an email or contact us on our live chat with any questions.

Google Analytics is a platform offered by Google to track and report all of your website’s traffic. After launching in 2005, Google Analytics is the most widely used analytics service for the web on the internet. Webmasters are able to add an asynchronous tracking code to the header of the website; you are able to view all stats in real-time as well as data collected over the period of time the tracking code is added to the website. Additionally, this platform has been integrated with AdWords and Webmaster Tools to allow for seamless tracking of statistics.

Research and Statistics Google Analytics Offers

Google Analytics Goals

Setting up goals allows a webmaster to assign a value to a specific action. For example, a user navigating to a specific page, filling out a contact form or spending a certain amount of time on the website.

Demographics and Interests

In order to enable this feature, the analytics profile should be integrated with Google Webmaster Tools. By enabling this feature you’re able to break down interests of your users. This information is important to the marketing research of a company. Is your website being viewed by the audience you’re looking for?

Geography

Breaking down the geography is important to your business’ advertising and marketing plan. It is important to know where your users are visiting from; is the marketing team hitting the right cities? Or maybe there is another city to look into for branching your business out.

Landing Page & User Flow

Do you ever wonder what pages users are navigating to after landing on a specific page? Google Analytics doesn’t limit the tracking information for how users are navigating your website. By evaluating your top landing pages, you can add calls to action to make a conversion, or make changes to ensure users stay on your website.

Keyword Queries

This feature also require Webmaster Tools integration. An important aspect of search engine optimization is keyword research. With the queries (Acquisition > Search Console > Queries) you’re able to view the phrases users are searching to find your website amongst the search results.

Begin with Advanced Digital, Inc.

Google Analytics is used on thousands of websites across the web. With easy access to stats, you’re able to evaluate, edit and test the performance of the pages and research the users navigating the pages.

If you need search engine optimization services, we are located in Destin, FL and all of our services are completed in-house. You’ll work closely with our team of analysts, programmers and designers to achieve the goals of your business. Give us a call today to begin!

For today’s 12 Days of Christmas post, we’d like to do a true #ThrowbackThurday and share with you what you may be missing if you’re not following Advanced Digital Inc. on Instagram!

What is #ADTipTuesdays? Every Tuesday we share a web design, search engine optimization, marketing or social media tip with our followrs. We have many more up our sleeves for the new year so make sure you follow us to keep up to date!

Our Weekly Tips

You can see all of the tips we’ve shared so far below!

When creating an Adwords campaign it is important to have a specific landing page for your ad. With text ads, you can have multiple ad groups and specials running at once. So, what makes a good landing page?

First, while setting up your campaign, it is important to create the goals you’re wanting to accomplish; consider your market’s location, interests and what they’re specifically searching for. Once you have your goals set and research complete, it is time to get started on your landing page.

A bare landing page can result in fewer conversions, low quality scores and more. With that in mind, a landing page shouldn’t be overwhelmed with hoops your potential customers have to jump through. This will lead to less conversions, a higher bounce rate and ultimately, an affected AdWords campaign.

Steps to Creating an Effective Landing Page

• Keep the page clean. Adding too many calls to action can be overwhelming for a potential customer. Make the page easy to navigate and the points of communication clear.
• Communication. As mentioned in the previous point, make the communication options clear. Make your phone number stand out by having it in a larger font than the rest of the text. For many, contacting a company via e-mail or contact form is more convenient, so ensure you’re including a contact form asking for the phone number, email address and name. Create and utilize a separate contact form instead of an existing one you may already have on your website as a means to track your AdWord form submissions vs. your standard contact form submissions.
• Repeat your ad or running special. This is to create confidence in you ad, otherwise the ad can be perceived as click bait.
• Never stop testing. Make minor changes to your landing page, rephrase your calls to action, change your special or contact options. During each campaign and after each adjustment, keep a close eye on your bounce rate and track patterns as to what produces the best conversions.

AdWords is a great tool for creating sales and doing industry target research. A landing page on your website should be non-indexed and only linked within your ads. This way you’re able to track and compare your analytics stats or conversions. As we have discussed in an earlier blog series about first impressions, visual presentation and usability play key roles when creating a landing page that yield high conversions.