Happy Holidays from Advanced Digital!

Additional Blog Posts

Happy Holidays From Our Team to Yours!

Flashback Friday: First Impressions Series

Our team frequently creates blog series, ranging from First Impressions, Back to Basics (the basics of web design or search engine optimization), to our current series, 12 Days of Christmas.

In our First Impressions series, we discussed content, usability and visual presentation. Take a look back on these posts and keep an eye out on our blog in 2017 for more series!

First Impressions Introduction
First Impressions Visual Presentationa> The visual presentation of your website can convert potential customers or send them looking for your services elsewhere. Our team offers tips to help the presentation of your website to users.
First Impressions Usability Accessibility, loading time and errors are all important factors in the usability of your website.
First Impressions Content We’ve all heard the phrase, “Content is king,” but what does your content say about your company? Content should be professionally written, proof-read and have a voice. We offer a few tips that will help with search engine optimization as well.

As we’re nearing the end of our 12 Days of Christmas series, we look forward to creating more series in 2017 and offering additional information to the web design and search engine optimization industries. Stay tuned to our blog, follow us on Facebook, Instagram and Twitter to keep up to date on all of the latest posts and fun things our team takes part in.

10 Favorite Resources

As 2016 is quickly coming to an end, the Advanced Digital Inc. Team thought we’d share with you our Top 10 favorite resources of the year. These range from specific articles that spoke to us, to tools that helped us create some of our web design projects this year and achieve our search engine optimization goals.

1.) Smashing Magazine’s post from August 17th Photoshop Etiquette For Responsive Web Design is one of our favorite articles from 2016! For almost 10 years, Smashing Magazine has provided quality articles and resources for programmers and designers.

2.) Dreamstime is one of the many stock photo resources our team uses. Conveniently, customers are able to either purchase subscription packages or pay by the photo.

3.) By using Lynda, our team is able to expand their knowledge, learn additional skills. As SEO is constantly evolving and there are many layers involved in it, it is important to keep on top of skill-sets.

4.) We all have our routines and our Friday’s usually start off with a White Board Friday video from Moz and a cup of coffee. Each video is packed with great tips for our search engine optimization team. One of our favorites is 8 Rules for Choosing a Domain Name.

5.) Keyword research is a large part of search engine optimization and one of our favorite tools to use to help with this is, Google Keyword Planner. If you’re planning on running an Adwords Campaign, all of your keywords can be saved to use at a later date.

6.) With over 1,000 fonts to choose from, Google Fonts make choosing fonts and pairings easy for all of our web design projects.

7.) Adobe Color has analogous, monochromatic, triad, complementary, compound, shades and custom rules available. Easily create a custom color palette for your design or marketing materials. Check out our blog post from October on Color Psychology!

8.) GetHub is a large depository for programmers. The open source community allows programmers to contribute their skills, follow other projects and more.

9.) Bootstrap is our favorite way to program responsive websites for all of our clients. The easy framework is set up with 12 columns that collapse for tablets and mobile devices.

10.) Lastly, WordPress is our choice for a content management system. With 1,000’s of plugins and themes available, this content management system is customizable to any business and is perfect for our clients.

Do you have a favorite resource? Let us know in the comments below and be sure to follow us on social media!

The Benefits of Blog Commenting

A blog is a great way to create content, build a following, share relevant information for a business’s industry and create link building opportunities. You should not just stop at creating the content, by commenting on blogs in the industry, it allows you spread your business name and establish your business as a leader in your industry and more!

The Benefits of Commenting on Blogs

Credibility – Posting knowledgeable comments on blogs can help create a credible name for your business. Comments similar to, “Great post, keep it up.” could damage your name instead of help. Comments should spark a conversation, so add to the key points of a blog post.

Visibility and Exposure – After leaving comments on blogs, you may notice an increase of traffic on your own website. Commenting consistently on fellow industry blog posts, you present the image of being engaged in your industry out side of your own company. For many, this would read as your company valuing customer service and genuinely showing a passion for what you do.

Creates Opportunities – Once you have established yourself as a leader in your industry, you may find you have guest blogging opportunities. It is important that your guest post has valuable information and does not read like an advertisement. Add calls to action to follow you on social media platforms and leave comments on the post.

Increases Traffic – Becoming a credible leader in your industry, increasing your visibility and exposure, and taking advantage of guest blogging opportunities, you’ll find the traffic of your website and social follows have increased.

Let us know in the comments if there are additional benefits you experience after commenting on blog posts. Follow us on social media for additional holiday fun this December!

5 Questions to Ask Your Web Designer

While hiring a professional web design team, it is important to ask a few key questions to ensure they’re the right fit for your business. A web designer is going to communicate your business’s image and message online to reach additional potential customers.

It is important the web designer has experience, skills and resources to get the job done successfully. When choosing a web designer, here are a few key questions to ask:

Five Questions to Ask a Web Designer

1.) How will I make changes to my site?
Content management systems will allow you to make changes to your website easily on your own time. Some companies will have a 48 hour turn-around time and when you need something changed quickly (such as a 24-hour special, closed notice, etc.), it is vital to update your website in a timely manner with that information. Be sure to ask if there is a training session for the content management system as well!

2.) Do I own my site if we part ways?
Be sure to not toss money away! The website purchased should be owned by you when it has been completed. Should the relationship with the web design company turn sour, ownership will allow you to transfer it to another web host easily. Admin access for the content management system, cPanel and FTP access are all required to make this transition go as smoothly as possible.

3.) Is my site responsive?
Being able to access all areas of a website on a mobile device is extremely important to customers. If a website is hard to use on mobile devices, there is a possibility of customers navigating to another website. Additionally, a responsive website is important to search engine optimization.

4.) Do you have examples of work in my industry?
Having a designer that has worked with clients in your industry could be beneficial to you. The end result is also going to depend on communicating your business goals, what functions you would like to see on your website and what you find to be important. If you’re looking for a team that can achieve a specific look, feel or function, the first meeting is the perfect time to ask this question.

5.) What is the expected launch date?
Depending on the scope of the project, the timeline can be anywhere from a week to a month. All design teams have different methods. Communicate your timeline to the design and programming team and ask for a to-do list to complete (website photos, content, hosting and domain information, etc.). Everyone on board need to have the same launch date goal to keep things on track.

The process of choosing a design team can be overwhelming, but it doesn’t have to be! Ask questions, communicate your wants, needs and goals. Leave us a comment and let us know what questions you ask your web designer!

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